Stylist Guide

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How to Shop Every OutfitFor shoppers How to List a Look or PieceFor creators Brand & Agency IntelligenceFor brands & agencies Add to Home ScreenInstall the app

List the Look monetises your links through Skimlinks — one Publisher ID covers thousands of retailers. Use My own affiliate link when you have a direct brand partnership you'd rather keep.

How Link Monetisation Works

List the Look monetises your product links through Skimlinks, a single integration that covers thousands of retailers — from ASOS and Zara to H&M, Mango, and Net-a-Porter.

When you paste a raw product URL, our engine wraps it with a Skimlinks tracking link so every click from your content can earn you a commission. You only need one ID, not a separate one for each network.

There are two ways a link can be monetised:

• Standard product URL — we wrap it with Skimlinks automatically.
• My own affiliate link — the URL you paste is used exactly as-is, never rewritten or wrapped.

Choosing Your Link Type

Every time you add a piece — in List a Piece, List a Look, or Event Capture — you choose between two link types at the moment you paste the URL:

• Standard product URL (default): we extract the product details and monetise the link via Skimlinks — using your Publisher ID if you have one, or the platform ID if you don't.
• My own affiliate link: the pasted URL is preserved verbatim and never wrapped. Use this when you already have a direct relationship with a brand or your own affiliate partner.

The placeholder in the URL field changes to match your choice ("Paste product URL" or "Paste affiliate link"), so it's always clear which mode you're in.

Finding Your Skimlinks Publisher ID

Your Publisher ID looks like 123456X1234567 and is shown in the top-right corner of your Skimlinks dashboard under your account name.

Don't have a Skimlinks account yet? Create one at signup.skimlinks.com — approval usually takes 1–3 days. Once you have your Publisher ID, add it in the Monetisation section of your profile so commissions are paid straight to you.

Using Your Own Affiliate Link

If you have an existing relationship with a brand or your own affiliate partnership, you can use your own link instead of Skimlinks. Select My own affiliate link when pasting the URL and it will be preserved exactly as entered — we won't rewrite or wrap it.

This is useful for brands not in the Skimlinks network, or where you've negotiated a higher rate directly. You can change this later from the piece's edit view.

What Happens If I Don't Add a Publisher ID?

If you haven't added your own Skimlinks Publisher ID, your links will be monetised using the platform's Publisher ID. Your traffic and links still work perfectly — but the commissions go to the platform rather than to you.

Add your Publisher ID at any time from the Monetisation section in your profile menu to start earning the commission yourself.

Upgrading or Downgrading Your Plan

The Publisher ID used for a piece is locked in at the moment you list it, and never changes afterwards:

• Free → Paid: everything you listed while on the free plan keeps using the List the Look Publisher ID. Every piece you list after upgrading uses your own Publisher ID.
• Paid → Free: everything you listed while on a paid plan keeps using your own Publisher ID, so you keep earning from that back catalogue. Pieces listed after you revert to free use the List the Look Publisher ID.
• Paid but no Publisher ID entered: pieces are monetised with the List the Look Publisher ID until you add yours — adding it only affects pieces listed from that point onwards.

Pieces marked My own affiliate link are unaffected by all of this: that URL is always used exactly as you entered it, on any plan.

Earnings Reporting

Paid creators can optionally connect their Skimlinks API key in Monetisation settings to see exact earnings against their subscription cost. Skimlinks pays commissions directly to your account — we stay hands-off on payments.

If you don't connect a key, we show the clicks we tracked ourselves plus an estimated earnings range, and prompt you to connect for exact figures.

Referral Codes, Discounts & Credits

Every account gets one permanent referral code — it never changes, so you can share the same code as many times as you like and track all of it in Referrals.

• Your friend saves: anyone signing up on a 12-month plan with your code gets an extra 10% off their first year, on top of the usual yearly saving. Referral codes can't be applied to monthly plans, and can't be used on your own account.
• You earn credit: you receive 5% of what your friend actually pays as account credit.
• 14-day cooling-off: your credit is held as Pending for 14 days to cover the statutory cancellation period. If your friend cancels or is refunded in that window, the credit is cancelled. Otherwise it becomes Approved.
• How credit is used: approved credit is never paid out in cash. It's deducted automatically from your next annual renewal. Credit stacks up to 100% — enough for a completely free year — and any surplus rolls over to the following year.
• Expiry: approved credit expires 24 months after approval if unused.

Subscriptions renew automatically by default. We email you a renewal reminder before each annual renewal, showing the price you'll pay, any credit being applied, and how to cancel. You can cancel at any time from Billing.

How Alternatives (Dupes) Are Handled

When another stylist suggests an alternative ("dupe") for one of your pieces, the affiliate link on that alternative is monetised using the platform's Skimlinks ID, not yours. This ensures fair attribution — the original stylist earns from their own pieces, and dupe links support the platform.

Installing List the Look on Your Phone

List the Look is a Progressive Web App (PWA), which means it can be added to your home screen and used like a native app without visiting an app store.

iPhone or iPad (Safari):
1. Open Safari and go to listthelook.com.
2. Tap the Share button at the bottom of the screen.
3. Scroll down and tap Add to Home Screen.
4. Tap Add.

Android (Chrome):
1. Open Chrome and go to listthelook.com.
2. Tap the three-dot menu in the top-right corner.
3. Tap Add to Home Screen or Install app.
4. Tap Add when prompted.

Once installed, the app opens full-screen and works exactly like a downloaded app. If you get stuck, see the full illustrated guide at listthelook.com/install.

Instagram DM Automation (Coming soon)

Native Instagram DM automation is coming soon to Pro Social.

When a follower comments “list the look” on your Instagram post, List the Look will automatically send them a DM with a link to your chosen look, plus a link to your full wardrobe.

• No third-party tools or extra subscriptions needed
• Choose which look is active — new looks are set as active by default
• Connect your Instagram professional account in a couple of taps

We'll let you know as soon as it's ready.